Ecommerce Design for the Mobile World

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Where to start your ecommerce journey?

You've found the perfect products to sell, you've sourced suppliers, done the research and now you're ready to start selling, all you need now is a website to sell it on.

The natural follow up question is, "how?". With Australians spending over AU $32 billion in ecommerce sales in 2017 alone, how do you make your ecommerce store stand out from all the rest?

Ecommerce web design requires a different frame of mind from other website designs. There are many more page templates you need to navigate through such as the homepage, search page, product listings page, checkout process, and more. Each page requires a slightly different design and layout so that users know exactly where they are.

Not only does the design require a different frame of mind, it also requires a different online marketing service as with more pages and layouts and complexity in general, there will be more campaigns to run, more pages to optimise for, and more moving parts to manage. That being said, it also means more opportunities to rank in a search engine, and more specific pages to target users with.

The great thing about Ecommerce is, marketing for them is so easy, especially with a paid search agency. There are so many more keywords to choose from, allowing for stronger, easier long tail keywords to appear for. This is highly beneficial if you're competing with more established players in the market and want to get a foot in the market quickly.

Starting with designing for the platform the users will shop on, the rising trend is obviously mobile. According to eMarketer, in 2015, approximately 35% of ecommerce transactions were made on a smartphone, and in 2016, this number rose to 42%. We can only assume this number will continue to rise in the coming years.

There are many ecommerce products which come "mobile first" straight out of the box. The popular contenders are often Shopify, BigCommerce, Magento, and wooCommerce. These platforms offer website themes which already follow responsive web design best practices, although the design themselves are fairly basic and lack the "wow" factor to differentiate from competitors.

On these platforms, you can purchase premium themes. These come at an additional cost, but they offer a custom design that few people have, and generally are of higher quality to provide that nicer, glossier feel to your website. The premium themes come with additional features as well to further enhance your ecommerce store.

Once you've got the look and feel of the website right, it's time to start advertising your site and getting customers to the store using a reputable seo company. You have a variety of options over on our full list of services page.